Web Development & Design Services

Your website is the hub of your digital marketing strategy.

A great website is the primary tool that ensures all your digital marketing initiatives are successful. It has a direct effect on social media, content marketing, PPC, and other online efforts.

Whether you are working to build brand awareness, drive leads, increase website conversions or sell your company’s products, your website is the most important component of your digital marketing strategy. At Aptera we create results driven, responsive websites that drive brand engagement, increase conversions, and produce measurable results.

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Custom Website Design and Personalization


Your business is unique and requires a unique strategy, so we start by learning your business and your customers. Then we design a site that focuses on key conversion points in the buyer journey of your customers. Next, we optimize this buyer journey by using website analytics, content personalization, and agile custom development. The result? A website that based on conversion that is ready to grow based on results, with looks to stand out from your competitors and engage with new and returning customers.


Learn more about our Results-Driven Design process, the key to harnessing agile principles to drive conversion online.

example of website on desktop and mobile

 

 

Content Management

To optimize your website and drive results, you must be able to easily update your website's content, implement personalization, and leverage A/B testing. We can help you select the right content management system (CMS) for your business and build your website so that you can easily add and update content to respond to analytics. Powered by custom widgets and integrations, your site CMS can also connect to other systems, including ERP, CRM, and Marketing Automation platforms. We work with leading CMS platforms and are recognized as a Sitefinity Elite Partner and Hubspot partner.

 

Learn more about our Sitefinity Development Services.

 

 

Example of Content Management

 

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Search Engine Optimization

No website would be complete without making sure your online customers can find you. That’s why we incorporate SEO best practices at every step of design and development. By building your site with a structure that allows search engines to find and understand it, we help ensure site visibility so customers can easily find you online.

 


 

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ADA Compliance and Accessibility

ADA Compliance is not just about meeting legal requirements, it's also the right thing to do for your visitors. At Aptera, we employ ADA website design and web accessibility testing tools so that your site is accessible to all members of your audience and meets WCAG and Section 508 standards.

Learn more about ADA Compliance.

 

 


 

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Responsive Design

We use responsive design to provide your visitors with an excellent user experience whether viewing your site from a desktop, phone, or tablet. We ensure positive, engaging usability and keep your site mobile friendly by testing across multiple devices and browser types. 

 

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Ecommerce Solutions

Aptera specializes in handling advanced ecommerce needs such as large product lines, personalization, and configuration. We also have deep experience in integration with third-party payment providers, ERP, and inventory management systems. We also employ clear messaging and strong calls-to-action increase conversion and ensure our solutions are phone and tablet ready so customers can complete transactions from any of their devices.

 

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Marketing Analytics

Rather than spend months planning only to launch and hope for the best, we aim to launch quick and use data to drive improvement. By connecting data from your website, Google Analytics, CRM and other systems, we measure actual user data. This allows us to continually improve your site, increasing website conversions and demonstrating the ROI of your marketing expenditures.

 

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Website Security

Data security is critical for both your business resources and your customers’ personal information. Aptera applies a proactive and robust Content Security Policy, developed to avoid script vulnerabilities, monitor for weak authentication and session management, and much more. We know the risks of sensitive data exposure, and can even provide HIPPA compliant services.

 


A long term partner for your website’s success.


We offer a personalized experience and full range of digital marketing, agile development and technology services not provided by traditional web development companies.

 

 

Additional Resources:

Embracing the Endless Cycle of Website Redesign
Designing your website to match your Business Goals
Your 6 Steps Guide to Planning Your Business's Web Development Project
Hands-on DevOps Training