Our Approach to Enterprise SEO and SEM
Audit Current Efforts
Before we begin any work, our marketing consultants will first conduct an audit of your existing SEO strategy, as well as your search engine marketing to see how well they are currently performing for you.
Strategize Buyer’s Journey
Next, our team will start putting together a strategy to improve your organic SEO and search engine marketing efforts. We’ll take a look at your buyer’s journey, identify popular entry points to your site, and establish a path to conversion. All these components help to build a full picture of how and when visitors interact with your site.
Keywords are the backbone of SEM and SEO strategy. Our team will perform keyword research to create two complete keyword glossaries, one for organic search and one for paid, that will be used as a reference point for all of our optimization and pay-per-click marketing going forward.
Create New Content
Often, as we learn more about your buyer’s journey and identify target keywords, we’ll see opportunities for new content. We can help create these added content pieces and consult on how your content marketing plan and SEO and SEM efforts can work together.
Budget for SEM
After keywords are identified, our team will work with you to determine an appropriate budget for your pay-per-click marketing within Google AdWords. In doing so, we’ll also help you determine which keywords and campaigns should be the focus.
Reporting & Consulting
Climbing the search engine rankings doesn’t happen overnight. Both organic and paid search require monitoring and tweaking to achieve the best results. Our team will provide regular reporting to show how your spend and efforts are performing and we’ll make recommendations on ways to tweak and refine your strategy to improve ROI.
Ways to Work with Us
Our digital marketing team can be as involved in your website’s SEO and SEM as you’d like us to be. We can manage your organic and paid efforts from strategy to execution or we can simply offer recommendations for your team to take on. Here are just a few more of the types of SEO and SEM projects we can undertake together.
SEO Site Launch Strategy
If you’re preparing to launch a website or a site re-design, we can help make sure your search engine optimization strategy is ready to go. We’ll address both on-page SEO elements such as meta descriptions, title tags, and image alt-tags, and technical SEO including your site code and robots.txt file to make sure search engines can quickly find your page after launch.
PPC Strategy & Management
Whether you just need extra guidance on Google Ads or you’d like to have someone take over the day-to-day management of your search engine marketing, the Aptera team can help. You can work with our team on SEM strategy for all your website efforts or just bring us in for one specific campaign—whatever suits your needs.